According to an article which recently appeared in the Economics Supplement of the Figaro newspaper Brazilian, Chinese and Russian tourists have voted Paris their favourite shopping town. Moreover, 28% of them come to Paris just for the shopping. A solid argument in favour of Sunday opening for shops and stores which, at the moment, is the subject of considerable controversy in France. A recently published study by Advice Consultants, Abington, shows that luxury boutiques are the capital’s trump card when it comes to persuading foreign visitors to part with their money. Figures also reveal that for more than 75% of tourists Paris is by far the most attractive place to do your shopping – well ahead of its eternal rivals, London (11.7%) and Milan (5%). The survey which focuses on Brazilian, Chinese and Russian tourists (three nationalities representing the biggest potential for development) shows that an almost unanimous 93% of Brazilians place Paris at the top of their place to shop list, while 71.5% of Chinese and 58.9% of Russians do the same.
The same survey notes that out of an average of ten days spent in Paris these same shoppers devote two whole days just to shopping – 28% of them admitting that shopping is the main aim of their visit. And their budgets are high – which is just as well since their favourite shopping places are the Champs-Elysées, the Boulevard Haussmann, the Place Vendôme and the Rue du Faubourg-Saint-Honoré, all of which are famous for their high concentration of de luxe boutiques and the astronomical prices they charge for their wares.
According to the survey, 75% of the Brazilians taking part planned to spend between 3.000 and 10.000 euros, including meals and accommodation, while 8.5% said they would probably be spending even more. The budgets of most Chinese were more modest – between 500 and 3.000 euros for 57% of them. Nevertheless, 10% of them said they were ready to spend more than 10.000 euros. As for the Russians, more than 60% planned to lighten their wallets by sums ranging from 1500 to 10.000 euros. Lumped together, these tourists would, therefore, be spending on average the ‘modest’ sum of 4.980 euros.
As far as the things they intended to buy are concerned, 51% of tourists plumped for clothes, 40% for souvenirs and 38% for cosmetics. The three top designer names quoted were Louis Vuitton (27%), Chanel (14%) and Dior (12%). The survey did show, however, that these tourists didn’t in any way exclude a visit to more affordable shops like Sephora, Zara or even H&M.
And proof that some tourists are quite prepared to leave their purchases to the very last minute is supplied by the fact that 44% of those questioned admitted that they planned to do some last minute shopping at airport duty-free shops while waiting to catch a plane back home. Airport terminal shops could rely on foreign visitors spending an average of 645 euros, the Chinese and Russians spending their money mainly on perfumes and cosmetics, while most Brazilians favoured top of the range wines, cheeses and gastronomical goodies like goose-liver pâté and truffled sausages.